Over the recent years the online world has experienced a hitherto unprecedented shift in the way most business entities connect with their clients, which can largely attributed to the emergence of social media platforms. This has enabled many astute business enterprises to exploit the tremendous potential of these unique online marketing platforms.Do you want to learn more? Visit More about the author.
Naturally, there are numerous advantages of integrating social media networks into your firm’s marketing strategy, and these include:
-Heightening your firm’s exposure and online visibility
In this modern age, many individual are now more than ever turning to the internet, and particularly social media websites, to obtain the products, services or even information they need.
By establishing a solid social media presence, you can rapidly reach out to your targeted audience, and effectively sensitize your various business undertakings. Within no time you can quickly establish your firm as a leading authority in your respective niche.
-Driving traffic to your website
Incorporating social media platforms into your business marketing strategy can also significantly drive up traffic to your website and generate more leads, which most often than not will ultimately culminate into increased revenue generation.
-Effective interaction with your clients
Social media networks have revolutionized the way most business entities connect to their potential clients, and most of them provide ingenious and highly effective means of getting vital feedback from them. This invariably places you in an advantageous position to assess the prevailing trends in your niche, and gain invaluable market intelligence on the various products or services your firm offers.
What are the top 5 social media websites for effective marketing?
There has been a great proliferation of social media networks lately, with each and every single one of them offering distinct benefits for business marketing.
Some of the top 5 social media websites for business include:
Facebook has firmly established itself as the top social media platform, with a reported 903 million users globally. It facilitates for excellent interaction with a wide and highly diversified audience, who upon “liking” your page can begin receiving your status updates in their user feeds. Facebook also offer accurate analytical tools that can enable you to track the effectiveness of your marketing strategy by monitoring traffic to your business page.
Google+ happens to be the second biggest social media network with 343 million registered users. It is an exceptionally good platform for connecting with your targeted audience. With the help of its features such as “communities”, “hangouts” and “hashtags”, you can effectively connect with individuals that show interest in your business or niche market.
One remarkable characteristic of Google+ is that it doesn’t support write API, which simply means users cannot send automatically generated posts using external software. This makes the whole process more realistic and engaging. Another boon for using this platform is that every public action taken is automatically indexed to the Google search engine, which can significantly boost your firm’s SEO efforts.
Twitter comes a close third in the most popular social media networks with over 288 million users, and is primarily a micro-blogging platform. You can use twitter to promote your business operations to your followers, which can significantly establish your firm as an integral component of your respective niche. You can also use it to attract the attention of notable individuals not only in your industry, but also those you hold in awe.
LinkedIn can be viewed essentially as your business’s online resume, where you can detail the different areas of your firm’s expertise, previous work history, and even recommendations from your business associates. You can also utilize its “groups” feature to establish your business as a relevant authority in your dealings, and also provide helpful solutions to the discussions that potential clients or colleagues initiate.
Instagram is an image-centric social media network that has proved to be a hit with many individuals. You can use it to showcase your products or services in a visually-striking manner. It also gives you a chance to portray a more personal side of your firm’s undertakings in a unique and refreshing way. Instagram also facilitates for excellent user generated content, where you can initiate interesting contests by having your followers submit quality images of your products or services.